Client Case Studies

The Job

YOUR MISSION IF YOU CHOOSE TO ACCEPT IT
400,000 T-shirts | 400,000 Placards | 4 Days

Problem

When a large, national nonprofit organization was faced with a demand for a 4-day turnaround on product-in-hand for rally locations spread across the country, it appeared that they were up against the impossible... Until our dream team of experts stepped in.

Solution

In the span of 3 business days, Proforma Hess Solutions - in partnership with our vast network of vendor partners - was able to deliver everything they needed. 400,000 T-shirts, 400,000 placards, labels, and more were supplied to all 110 rally locations right on time. We achieve the impossible! !

Problem

How do you attract more attention at a tradeshow than anyone else? Proforma helped Cybex Exercise Equipment with this very dilemma. Cybex had purchased a 6,000-square-foot space at an international tradeshow and needed a tangible return on their investment. The real challenge was that the event was just two months away.

Solution

Proforma recommended using large format videos to attract and keep the attention of attendees. While Cybex had existing video footage, it was outdated and not properly positioned for the short attention span of tradeshow attendees. Proforma was confident that new video footage could be shot, edited, and produced within the tight time frame.

Problem

GES, a large company that provides exhibition and event services nationally, was looking for a way to draw traffic to their tradeshow. The theme of the event was “the power of 5,” which stood for the five core competitive advantages of working with GES.

Solution

Proforma identified the perfect idea – an energy drink promotion. Not only did it tie in well with the theme, but energy drinks are very popular with all age groups and have seen an increase in popularity over the past few years. The energy drink would be used in a direct mail campaign, as well as at the tradeshow booth. It was produced in a custom container featuring GES and “the power of 5.” Custom packaging was also created for the direct mail campaign. The can be placed in a tube with a four color process wrap and black rubber end pieces along with a letter inviting them to the event. The cans were also given away at the GES tradeshow booth, which helped remind attendees about the “power of 5” energy theme, even after the tradeshow was over.

Problem

Teknion, a leading international designer, manufacturer, and marketer of office systems and related office furniture products, was looking for a creative campaign solution to recognize its 25th Anniversary. They turned to Proforma for creative ideas that would excite their employees and customers alike.

Solution

Proforma recommended a retrospective video to commemorate Teknion’s 25 years of success which Teknion agreed was a great idea. Proforma produced the video, which offered a professional yet personal look at a company that has successfully grown from 400 employees to a worldwide corporation of more than 4,000. It was unveiled at NeoCon, an industry tradeshow for office furniture and interiors. Along with creating the video, Proforma recommended a number of commemorative anniversary items to reward Teknion’s employees for their dedication to the company. The items included eco-friendly tote bags, logo’d bottled water, mint boxes, and t-shirts with custom anniversary graphics.

Problem

Proforma’s client, Bally Technologies, a leading supplier of gaming products, was looking to promote their new “Hot Shot” slot machines. The new machines were progressive; they link to the same model in casinos across the country allowing the jackpot to grow almost exponentially, so the campaign needed to have a national reach.

Solution

To promote the new machine, Proforma suggested using the Hot Shot slot machine’s prominent flame theme to link all of the elements together. The Hot Shot campaign was two-tiered. The promotion had to convince casino decision-makers to put the machines in their casinos and drive consumer traffic to the machines. To reach the decision-maker at the casino, Proforma used a private label bottle of hot sauce packaged in a firecracker tube. A few days after the promotion was sent, Bally Tech’s sales representatives followed up with the recipients. To drive the consumer market, the Hot Shot machines were introduced in several ways. Consumers were invited to casino nights where they tried out the new machines. Other promotions included the creation of more than 100,000 mini hot sauce bottles with the same custom-designed labels featured on the decision maker's giveaway, 60,000 t-shirts, and 100,000 custom boxes of red hot mints.

Problem

Pat Lobb Toyota of McKinney was the first dealership to be awarded the US Green Building Council’s LEED (Leadership in Energy and Environmental Design) certification. As a leader in hybrid car technology, they had eco-friendly buildings and cars covered. They were now looking to incorporate ‘green’ options into their marketing mix.

Solution

Understanding Toyota’s commitment to the environment, Proforma suggested a variety of eco-friendly products including items made from corn plastic, recycled plastic, recycled tires, and more. The items were all at similar price points to their current products, requiring no additional ‘green.’ Proforma didn’t stop there… we suggested a lightweight, high-quality polo shirt made from bamboo and recycled plastic for the sales staff. Not only did it keep them cool in the summer, but it also offered a $20/per shirt cost savings over the previous shirt.

Problem

Proforma was approached by Rosetta, an interactive agency, for collaboration on the “Jersey Doesn’t Stink” campaign to break the stereotypes that plague the state.

Solution

To promote the campaign, Proforma worked to create just the right costume for actors to wear around Time Square in New York City, as well as identify custom green pine tree air fresheners to be used as giveaways at local events. Proforma was able to perfectly match the costume and air fresheners. While the actors were dressed as green pine trees, they were handing out identical air fresheners, tying the campaign together and ensuring the message was heard… or in this case smelled.